As generative AI continues to transform the retail landscape, retail marketing teams face increasing pressure to produce impactful visuals—product images, videos, social media campaigns, ads, and more—while managing an increasing volume of SKUs at unprecedented speeds. AI offers a lifeline, but scaling on-brand visuals with AI while maintaining consistency, creativity, and relevance remains a complex challenge.

In this exclusive fireside chat, join Jasper’s CMO, Loreal Lynch, and Wayfair’s Director of AI and Visual Media, Bryan Godwin, as they explore how the most forward-thinking retail brands, like Wayfair, are leveraging generative AI to stay ahead of the curve. They’ll delve into blending the art of creativity with the science of AI to meet evolving consumer expectations and accelerate sales—ranging from generating hyper-personalized, photorealistic visuals at scale to optimizing creative workflows that adapt in real-time.

Watch on demand to learn:

• How AI is redefining the future of retail, with trends, predictions, and real-world examples

• Key challenges in ensuring high-quality, on-brand AI outputs and seamless integration into creative workflows—and how to overcome them

• Actionable strategies for scaling product imagery and enhancing the retail experience, boosting both efficiency and conversion rates